Campaign Description

While working with RMB Marketing, I had the privilege of collaborating with North Country Community College (NCCC) on a significant project to relaunch their online program. The primary goal was to introduce flexible programs that could be completed in just 20 months, aimed at attracting prospective students seeking a streamlined educational experience.

Campaign Strategy

I spearheaded the development of a highly strategic campaign that centered around showcasing NCCC graduates and their inspiring success stories post-graduation. The campaign timeline spanned 6 months and commenced with a series of direct mail oversized postcards. These postcards highlighted real student narratives and encouraged recipients within a 150-mile radius of the college to explore the opportunities at NCCC.

To further enhance our outreach efforts, we enhanced our strategy with mobile conquesting tactics. By leveraging geotargeting capabilities, we not only engaged with potential students but also strategically reached out to individuals connected with NCCC's competitors. This approach aimed to position NCCC as a top-choice educational institution, emphasizing its affordability, various financial aid opportunities, and dedicated support for students on their academic journeys.

The campaign incorporated a mix of static and video ads to cater to different audience preferences. We specifically tailored our messaging to resonate with individuals considering pursuing their bachelor's degrees, transfer students looking for a seamless transition, as well as learners keen on advancing their education with a reputable institution like NCCC.

Campaign Results

Through our concerted efforts and targeted strategies, the campaign successfully elevated NCCC's online program visibility and significantly expanded its reach. By focusing on compelling student stories, strategic geotargeting, and a multi-faceted ad approach, we effectively positioned NCCC as a competitive choice in the educational landscape.

Campaign Creative