Professional Summary

Experienced and innovative Director of Marketing with a passion for education. Proven track record in developing and implementing effective marketing strategies, creating compelling narratives, and utilizing market research for growth. Skilled in increasing brand visibility and market share through online experiences. Strong leader with a keen understanding of marketing analytics to optimize campaign efforts and achieve school's marketing and enrollment goals.

Skills

  • Brand Strategy and Positioning

  • Brand Storytelling and Content Creation 

  • Digital Marketing 

  • Online User Experience 

  • Marketing Campaign Management

  • Management Team Leadership 

  • Enrollment Management 

  • Market Research Analysis

  • Cross-Functional Collaboration 

  • Bilingual in English and Spanish 

SCHOOL MARKETING AND ENROLLMENT MANAGEMENT EXPERIENCE

VP of Marketing, Consultant 

RMB MARKETING LLC - Orlando, FL  2018 - Current 

  • Orchestrated and implemented specialized marketing strategies for over 300 higher education clients, optimizing enrollment figures through data-driven insights and market trends generating on average upwards of 0.45% CTR.

  • Increased brand awareness by developing and executing comprehensive and highly targeted adult learner focused marketing campaigns.

  • Provided strategic consultation services to higher education clients to formulate robust marketing and business strategies by addressing competition, positioning, messaging, tactical execution, and budget allocation.

  • Developed digital and print collateral, including videos, lead generation campaigns, micro-sites and landing pages, social media content, and direct email campaigns to support portfolio promotion, sales, and customer support.

Director of Marketing  

OFFICE OF CATHOLIC SCHOOLS - Orlando, FL 2015 - Current 

  • Elevated brand image and increased enrollment for Catholic schools in Central Florida through strategic messaging, value propositions, and competitive insights.

  • Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around schools resulting in 15% increased enrollment.

  • Utilized comprehensive analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.

  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

  • Established, initiated and optimized enrollment management strategies based on school enrollment targets and student retention rates.

SALES AND MARKETING EXPERIENCE

Director of Sales Operations & Enablement 

TRAVELCLICK - Orlando, FL  2014 - 2015 

  • Oversaw Enterprise sales team performance, managing productivity functions and ensuring $43MM sales quota achievement.

  • Implemented systems and procedures to increase sales.

  • Built, trained, and managed sales and operational teams to carry out sales initiatives and reach objectives.

  • Championed enhanced coordination between different departments fostering an environment conducive towards achieving desired results.

Director of Sales and Marketing 

CATHEDRAL CORPORATION - Rome, NY  2012 - 2014 

  • Led integrated marketing, surpassing $3MM annual sales target.

  • Facilitated regular communication between sales and marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.

  • Drove 50% growth in higher education institutions clients with lead generation campaigns.

  • Engineered data-driven solutions for 20% financial market revenue boost.

CORPORATE BRANDING AND MANAGEMENT EXPERIENCE

Director of Corporate Marketing 

CATHEDRAL CORPORATION - Rome, NY  2009 - 2012 

  • Managed a 4-member design team for 6 verticals with a $250K budget.

  • Influenced long-term business strategy, participating in executive-level discussions and providing data-driven insights on market trends and opportunities.

  • Drove 20% nonprofit sales growth through effective digital marketing.

  • Launched e-commerce site for 5% revenue increase in less than 1 year.

TRAINING MARKETING MANAGEMENT EXPERIENCE

Global Training Marketing Manager 

COOPER CROUSE-HINDS - Syracuse, NY  2007 - 2009 

  • Trained global channels, aligning with corporate strategies.

  • Created e-Learning Management System that included 12 professional development courses for improved product knowledge and service.

  • Enforced OSHA compliance, boosting customer satisfaction.

Education

MBA: Innovation Management and Marketing

WHITMAN SCHOOL OF MANAGEMENT AT SYRACUSE UNIVERSITY - Syracuse, NY 

BS: Consumer Studies, Management

SYRACUSE UNIVERSITY - Syracuse, NY