Campaign Description

Notre Dame De Namur University (NDNU) partnered with RMB Marketing to revamp their graduate program awareness and address declining enrollment. I was the key point person developing the strategy, messaging, and creative direction.

With a strategic focus on reaching potential students looking to further their education, NDNU's graduate programs were specifically redesigned to cater to working adults, offering unparalleled flexibility.

Targeting students aged 24 and above, NDNU and RMB Marketing collaborated on a hyper-targeted digital advertising campaign within a 60-mile radius of the university campus. The primary objective was to highlight key graduate programs such as Masters in Psychology, Education, and Business - available both online and on-campus.

The campaign strategy encompassed a diverse mix of digital advertising methods, with a strong emphasis on optimized keywords and precise behavioral targeting. Leveraging the university's proximity to densely populated areas, RMB Marketing strategically selected towns and cities with a significant number of alumni to tap into the existing university community.

Each advertisement led viewers to a meticulously crafted landing page that I designed to capture leads effectively for subsequent follow-up actions. Through a cohesive blend of digital advertising tactics and a focus on engaging the target demographic, NDNU and RMB Marketing collaborated to enhance awareness and drive interest in the university's graduate programs, ultimately positioning NDNU as a top choice for individuals seeking advanced education opportunities.

Campaign Results

In just 4 months, the meticulously crafted campaign not only met but exceeded expectations. Through strategic planning and diligent execution, we achieved remarkable results:

• Impressions: Surpassing 600,000 impressions, the campaign significantly increased brand visibility and outreach.

• Clicks: Garnering 1,800 clicks demonstrated strong engagement and interest from the target audience.

• Leads: Most notably, the campaign generated 528 high-quality leads, showcasing its effectiveness in driving conversion.

These outstanding outcomes underscore the success of the campaign in meeting key performance indicators and delivering tangible results.

Campign Ad Creative