Business Intelligence within Hotel Management: Hoteliers Can Drop Everything after the BI in Big Data

Big data encompasses an unmanageable number of concepts and theories, so many that it does not have a specific, tangible definition. Now, big data is so big, so convoluted, that the compound word is benign. Business intelligence — on the other hand — has tools, variables and parameters we hoteliers can use to assess client needs and […]

Using Business Intelligence and Marketing Science to Drive Business Success

Today’s businesses are thriving on data and customer satisfaction. And as you can imagine, the better a business can use technology to collect, analyze and use data, the more effectively it can provide top-notch customer satisfaction. Never should a business think that just because it has access to today’s most advanced technological tools that it […]

Enhanced Social Media, Mobile Marketing and the Hispanic Consumer

The American consumer market is evolving, and its primary demographics now cadre to a wide array of ethnicities. Particularly, Hispanics have contributed to valuable expansion within many markets, and their segment of the population has gained recognition by industry leaders. “In short, reaching the growing population of U.S. citizens who are either bilingual or predominately […]