Maria Del Amo

Back in the wild west days, people used to transport wine and liqueur in barrels by horses. One guy would be handling the horses who is now known as the driver, and another guy would be sitting next to him with a shot-gun protecting the goods, (hence, the expression “shotgun”) when somebody sits in the [...]

Vertical diversification is not just a financial investment term.  It’s a complicated growth strategy that done well can bring significant business growth.  Let’s say you have a product that can cross over to different industries.  The benefits are the same for all your potential customers.  Vertical diversification allows you to enter new markets with the [...]

Often, companies approach marketing campaigns as a way to get their word out or their brand noticed.  With the pressures of the day to day work, some campaigns go out with not a lot of thought put into them.  At times, they are done under pressure and deployed quickly.  The kicker is that management will always want to see that ROI. [...]

I have seen some crazy weather living in Upstate NY.  But these past few years, I have seen some drastic changes in our weather patterns.  However, this winter season has top them all.  We have had some really cold days and some really unseasonable warm days. But today was an eye opener.  My morning went [...]

Ok… you are managing your department… evaluating resources… formulating complex solutions to new problems daily… you reach out to your team to get the work done but notice that some jump on it right away and others procrastinate.  I think that is just human nature.  Your goal is to get the job done the right way [...]