INTRODUCTION

I am a true believer of the phrase that says, "actions speak louder than words".  I would like to invite you to listen to a short audio podcast introducing and summarizing my career accomplishments. My Podcasts

PROFESSIONAL SUMMARY

Multi-lingual creative sales and marketing professional with over 15 years of progressive experience in Sales, Account Management, Product Line Marketing and Global Training.  Effective communicator at multiple levels, technical as well as management.  Excellent experience developing relationships and corporate metric analysis.  Willing to travel globally.  Demonstrated expertise in:
  • New product development
  • Creation and implementation of integrated marketing plans for a variety of distribution channels
  • Consumer and market research
  • Strategic planning, market development and brand awareness
  • Reporting and analysis of marketing campaigns and programs
  • Fluent in Spanish and conversational Italian

ACHIEVEMENTS
  • 2010 DMA Innovation Award for multi-channel direct mail campaign for the Diocese of Erie, PA
  • 2008 EC& M Magazine Product of the Year Award- Pass & Seymour/Legrand Signature Collection of residential wiring devices.
  • 2007 Home Safety Council Product Innovation Award- Tamper Resistant Receptacle for Pass & Seymour/Legrand.
  • 2005 Quota Buster Sales award for exceeding sales and margins in the international markets.

PROFESSIONAL EXPERIENCE

Cathedral Corporation, Rome, NY- Data driven business services company that produces personalized electronic and printed communications to a variety of industries.

Director of Marketing, 2011-present
Direct firm’s overall marketing, strategic planning and corporate marketing communications. Facilitate client development through marketing and client services programs. Oversee Graphics Department for internal art production; marketing collateral and customer care communications for 6 different vertical markets.
  • Manage firm’s electronic marketing efforts including supervision of Web site design and maintenance.
  • Oversee business product development activities and product launches by working with the New Product Development Manager resulting in the implementation of 2 web based client solutions.
  • Work with National Account Managers on designing, implementing, and prospecting client contact systems through the use of salesforce.com.
  • Built and manage a controlled expense marketing budget to assure the record of the ROI for each communication campaign.
  • Directs marketing campaigns for the firm’s own brand and marketing promotion as well as client’s own marketing campaign projects.
  • Supervise the production and graphic quality of materials developed in house to assure the highest level of output, integrity of the data operations and customer satisfaction.

Marketing Manager, 2009- 2011
Developed and implemented strategic marketing communication plans for different vertical markets focusing on lead generation, brand awareness and market positioning. Managed all customer marketing communication activities and internal corporate communications while measuring their success using our salesforce.com CRM system.
  • Improved the creative projects development time by 3 days by implementing a project deck process allowing us to plan projects with enough time.
  • Go to person between sales and marketing to measure the success of all marketing activities including tradeshows, newsletters, web site leads and direct mail in print and electronic versions.
  • Collaborated with the Product Line Management team to develop strategies and plans for the effective promotion and marketing of their new products.

Cooper Crouse-Hinds, Syracuse, NY- Electrical equipment manufacturer of hazardous location devices that focuses on the heavy industrial and light industrial installations.

Global Training Manager, 2007 – 2009
Developed and managed the company’s first Learning Management System budgeted at 1 million dollars consisting of web-based, face-to-face and print learning tools targeting all customer facing employees globally, distributors partners and end-users.
  • Developed 10 web-based product training courses in three languages in order to cost effectively reach a global workforce and maintain continuity of knowledge with test-out options and post assessment questions.
  • Incorporated 4 one weeklong instructor led distributor workshops, making them into interactive exercises allowing distributors to increase their product awareness and sales through distribution.
  • Led 3 one week long technical classes for global field sales to gain product knowledge, brand awareness and competitive advantages resulting in better customer service and support.
  • Spearheaded the construction of our corporate training center by collaborating with other divisions in showcasing our global capabilities while providing technical expertise to our end-users through training.
  • Designed a global sales force effectiveness program for both new and existing sales members, created a common message and managed a $250,000 program budget.
  • Launched a one-stop web portal for just-in-time training, increased product knowledge, productivity and employee effectiveness.

Pass & Seymour/Legrand, Syracuse, NY- Electrical devices manufacturer of commercial, residential and light industrial electrical products.

Product Line Manager, 2005-2007
Managed the residential wiring device line and directed the design, development and launch of an innovative luxury residential line into the retail market.  Collaborated with engineering to review functional requirements, match product specifications with market requirements and acceptance criteria needed; resulting in timely product launches, production schedules and meeting budgeted requirements.
  • Launched Signature, led new product definition process to create this market’s leading product by analyzing the market, evaluating competitor’s product, drove beta testing programs and gained placement in 120 Lowes stores and all 80 Menards stores.
  • Evaluated the positioning of the entire product line to meet customer’s requirements; analyzed competitive alternatives and assessed development trade-offs resulting in effective product launches with quick market acceptance.
  • Developed multifaceted go-to-market plans for 5 new product introductions resulting with an average of 15% increase over previous new product sales.
  • Provided sales training to field sales force on new product launches and key account penetration strategies allowing proper positioning of the brand and effectively supporting sales.

International Sales Manager, 2001-2005
Managed $8 million in sales and led a team of 3 customer service representatives and 7 sales agents through the company’s international sales growth.  Served as a liaison between other international company’s divisions and established direct distribution where local representation was not present.
  • Oversaw house accounts and other independent OEM accounts maintaining existing relationships resulting in recurring sales contracts.
  • Managed sales agents to increase sales by 10% every year and margins by 25% through territory plans and continuously monitoring account activities.
  • Researched emerging markets for new sales opportunities and collaborated with other divisions resulting in new Latin American market penetration.
  • Conducted educational seminars through technical schools in the Caribbean teaching proper product installation to end users and reinforcing brand awareness.
  • Created and developed export documentation software to improve the customer service representative’s productivity.

International Account Executive, 1996-2001
Identified customer needs and suggested product lines with potential growth in the region of Latin America and Middle East.
  • Standardized all customer support operations, updated the company’s International Customer Manual, created templates for forms ensuring continuity on existing and new employees.
  • Trained and mentored two customer service individuals on international sales.
  • Maintained and exceeded sales by 10-15% every year by creating sales plans and account specific promotional incentives for Latin American and the Middle Eastern accounts.

EDUCATION

MBA, Innovation Management and Marketing, Syracuse University, Syracuse, NY
BS, Consumer Studies with specialization in Management, Syracuse University, Syracuse, NY