Enhanced Social Media, Mobile Marketing and the Hispanic Consumer

The American consumer market is evolving, and its primary demographics now cadre to a wide array of ethnicities. Particularly, Hispanics have contributed to valuable expansion within many markets, and their segment of the population has gained recognition by industry leaders. “In short, reaching the growing population of U.S. citizens who are either bilingual or predominately […]

Retargeting: Keeping Things Non-intrusive, and Keeping Customers

Retargeting is incredibly useful when utilized correctly. Often, however, the method’s public image degraded by online marketing firms’ usage of intrusive and blatant banners prompting consumers to buy irrelevant items. Effective industry leaders know the ropes, but do they understand common mistakes? Retargeting can be transparent, and, when it is, it’s one of online marketing’s […]