Here’s the thing. You’ve got a great website up and running, but you can’t seem to close any transactions. Or, perhaps you’ve been carrying out an email marketing campaign, but the conversion rates just aren’t showing up. What’s the problem? Is it something that you’re doing? ABSOLUTELY! In today’s world, we have technological clutter all […]
Month: May 2014
Branding is a complex beast. While you want to get noticed, and develop a brand that people remember, it’s also important to stay fresh. It’s a fine balance between branding that is boring and outdated and getting potential customers to recognize your brand. If you haven’t changed your logo since the internet was invented, it’s […]
As you study your target market, I recommend creating personas of potential customers in order to better understand their wants and needs. For example, consider the real estate industry. There are many types of people looking to buy or sell a home. Persona one could be the High Maintenance Housewife. We’ll call her HMH, and […]
For credit unions, attracting new customers in an already crowded marktplace filled with big banks was already a difficult proposition – and that was BEFORE the financial collapse of the last few years in the United States. Many credit unions are seeing renewed levels of success, however, and are using a variety of interesting and […]