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Maria Del Amo

Marketing Executive and Innovative Change Agent Catalyzing Revenue Gains

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Month: May 2014

Laser-focused Engagement Ideas to Increase Revenue.

Here’s the thing. You’ve got a great website up and running, but you can’t seem to close any transactions. Or, perhaps you’ve been carrying out an email marketing campaign, but the conversion rates just aren’t showing up. What’s the problem? Is it something that you’re doing? ABSOLUTELY! In today’s world, we have technological clutter all […]

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Posted on May 27, 2014 May 26, 2014 by mariadelamo

When Your Branding is Old: Keeping Up with the Times

Branding is a complex beast. While you want to get noticed, and develop a brand that people remember, it’s also important to stay fresh. It’s a fine balance between branding that is boring and outdated and getting potential customers to recognize your brand. If you haven’t changed your logo since the internet was invented, it’s […]

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Posted on May 23, 2014 May 31, 2014 by mariadelamo

Create Personas of Your Target Market in Order to Understand Potential Customers Better

As you study your target market, I recommend creating personas of potential customers in order to better understand their wants and needs.  For example, consider the real estate industry. There are many types of people looking to buy or sell a home. Persona one could be the High Maintenance Housewife. We’ll call her HMH, and […]

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Posted on May 23, 2014 May 22, 2014 by mariadelamo

How Credit Unions Are Attracting More Customers With New Techniques

For credit unions, attracting new customers in an already crowded marktplace filled with big banks was already a difficult proposition – and that was BEFORE the financial collapse of the last few years in the United States. Many credit unions are seeing renewed levels of success, however, and are using a variety of interesting and […]

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Posted on May 6, 2014 May 6, 2014 by mariadelamo

Decode by Scott Smith

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  • 5 Terrific Ways to Replace Business Cards With Technology
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