When a prospective car customer begins looking for a car, where do they start? You may remember the commercial that aired a few years ago where a user logged onto a car finder website and suddenly cars were whizzing past on a digitalized virtual road. The potential buyer began to make decisions based on whether she was […]
Month: April 2014
Customers want value. When it comes to shopping for products, customers want to know that they are getting the best value for their dollar. They want a product or service that will do what it advertises and for a good price. Companies try to meet this customer need in a myriad of ways, but all […]
In today’s world of social media, small businesses have taken the marketing reins on their own. While it’s fantastic to have a hands on approach to reaching your audience, there are some things that the marketing professionals know that you might not. For someone new to creating buzz, the concept of marketing might seem like […]
Higher education offers perhaps some of the best opportunity for growth and overall change from a marketing standpoint. One moment you can be focusing on how to get students to participate and the next you can switch up your ad campaign to draw in parents and other individuals that higher education may positively affect. There […]
There’s no denying that technology is affecting all aspects of life. From entertainment to socialization to education, advancements in the tech industry are definitely altering the way we go about doing things. For those running businesses, organizations, corporations and such, technology is going a long way in being able to boost marketing efforts, attracting more customers than […]
I was never a fan of joining a civic organization for the sole purpose of networking or just to improve a business. It just seemed a bit, you know, contrary to community service. I’ve discovered however, that getting involved in community events have some significant marketing benefits. It probably shouldn’t be the reason to get involved, but […]
Have you ever came across a brand that you thought was really great? I mean, like so awesome that when you refer to the product you call it by it’s brand name? Take for example a “Band-Aid.” Is there another name for it? Sure, we could call it a small bandage, but the majority of […]
With rising college costs and growing worries about the high student loan amount burdening college graduates, parents and students alike are increasingly looking to higher ed institutions to demonstrate their value in the marketplace. The Princeton Review has started ranking private and public colleges by the value they demonstrate, with a new “Best Value” designation. […]
A/B testing is very simple to understand, especially in relation to marketing. When marketers carry out marketing tactics, they need to test each tactic in a way that allows them to see which one is proving to be the most profitable. And while online marketing might seem like an area in which A/B testing would […]