There’s Hope for Colleges: Marketing in the Right Way

There’s no denying that technology is affecting all aspects of life. From entertainment to socialization to education, advancements in the tech industry are definitely altering the way we go about doing things. For those running businesses, organizations, corporations and such, technology is going a long way in being able to boost marketing efforts, attracting more customers than […]

Influence of Value in College Decision-Making: How Higher Ed Institutions Can Demonstrate Value Through Marketing

With rising college costs and growing worries about the high student loan amount burdening college graduates, parents and students alike are increasingly looking to higher ed institutions to demonstrate their value in the marketplace. The Princeton Review has started ranking private and public colleges by the value they demonstrate, with a new “Best Value” designation. […]